It’s often said that people are lazy and inconsiderate when it comes to canceling booked appointments, especially in the medical field. The assumption is that no-shows leave doctors sitting idle, clinics losing revenue, and patients facing longer waiting times. But is this really a case of carelessness, or is there another perspective?
Let’s challenge the idea that people are simply neglectful.
We analyzed our 2024 customer data, focusing on total bookings and cancellations. The findings? Each month, there were more than 26,000 bookings and almost 5,500 cancellations. This means 20% of all booked appointments were canceled. While that might seem concerning at first, here’s why it’s actually a positive sign.
Thanks to Qticket automated reminders—via email, app notifications, and SMS—patients are not only reminded of their upcoming appointments but also given a quick and easy way to cancel if their plans change. One in five customers took advantage of this feature. Now, imagine if the only way to cancel was by calling a support center, waiting in line for 10 minutes. How many would follow through? And how many would forget altogether?
The takeaway? People aren’t careless—they simply need accessible, user-friendly solutions. By offering a seamless cancellation process, clinics reduce lost income, eliminate unnecessary call center expenses, and optimize scheduling. The numbers speak for themselves.